NH Lodge Group to Be a part of Global Hotel Alliance Merge Loyalty Programmes

(23 Apr 2021)
NH Resort Group has unveiled options to join the Global Hotel Alliance (GHA) and
merge its NH Rewards loyalty programme with Discovery, GHA’s
loyalty programme, in early 2022.

The merger will build Discovery just one of the ten
greatest loyalty programmes in the hospitality sector, with above
900 participating hotels.

Primarily based in Madrid, Spain, the NH Hotel Team is one particular
of the most significant lodge corporations in the world. Underneath three makes,
NH Motels, NH Collection and nhow, it operates around 360 hotels in
30 nations around the world, mainly in Europe and South The us.

NH Lodge
Group is bulk-owned by Minimal Accommodations, a Bangkok-based mostly operator
of more than 160 resorts and a GHA shareholder. Minor’s world-wide
relatives of makes this kind of as Anantara, Avani, Elewana Selection, Oaks
and Tivoli are now member brand names of the alliance and
participate in Discovery.

NH Collection Santiago. Click to enlarge.

Chris Hartley, GHA’s CEO, stated, “NH will reinforce the alliance through what has been a hard period for the hospitality industry,
further more leveraging our collective acquiring ability and
collaborative marketing efforts. It also gives our 17 million-as well as
Discovery members entry to hundreds of new destinations in
South The united states, Spain, Germany, Italy, and Benelux, exactly where
right up until now we experienced limited protection.”

GHA is preparing to
start a redesigned variation of its Discovery programme in Q4 2021. The
enhance will include things like an array of new characteristics this kind of as a electronic
benefits forex and promotions and gains for regional users
even when not being in the resort.

Ramon Aragones, CEO of NH Hotel Team, who will be
becoming a member of GHA’s board of administrators, mentioned, “Being element of Minimal
Hotels, we are already increasing NH’s existence into new marketplaces,
these as Australia. With Minor’s makes collaborating productively
in the Discovery loyalty programme for lots of many years, this was a
logical step for NH and our customers. It enriches the choice for
NH’s 10 million associates, opening up destinations throughout Asia,
Australia and North The us and will make us extra competitive
with a loyalty platform to rival the finest in the market. I am
delighted to join Dillip Rajakarier, Minor’s CEO, on the GHA
board, the place I search ahead to currently being concerned in the strategic
expansion of the alliance as a result of a sturdy collaboration with a
magnificent selection of unbiased models.”

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