Legendary Vienna resort turns to generate-in cake as COVID-19 pandemic bites

VIENNA: The COVID-19 pandemic could have pressured quite a few of Vienna’s luxury lodges to close indefinitely as world-wide travel limitations retain away the many millions of visitors who commonly pay a visit to the Austrian funds each and every yr.

But the city’s legendary Hotel Sacher is identified not to let supporters of its globe-renowned chocolate cake go hungry.

The hotel’s concierge, Uwe Kotzendorfer, is offering Sacher torte, as the wealthy delicacy is known, at a drive-in stand just across the street from Vienna’s prestigious Condition Opera dwelling.

“I do a bit of every thing now,” said Kotzendorfer, standing up coming to a smaller two-wheeled cart stacked superior with cakes, as he handed an imperial red bag that contains a person of them to a buyer driving previous in his BMW.

“I considered it was a great idea,” said another buyer, Claudia Bednar.

“Because we can no longer journey, I am going to send out a person to my aunt in Germany for her 65th wedding ceremony anniversary,” she described prior to paying for the cake, which usually expenses concerning €50 and €60 (US$60 to US$71), with her credit score card.

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The vast the greater part of the Sacher’s employees are now on authorities-subsidised furlough.

And the rooms and dining halls in its six Neoclassical structures – decorated with autographed pictures of former guests these as Britain’s Prince Charles, Franco-German movie star Romy Schneider and American opera singer Jessye Norman – are deserted.

Nonetheless, the resort insists on exhibiting contemporary flower preparations in honour of the five company travellers at this time staying there.

For individuals pieces of the resort not now occupied, the administration is using the option to have out some much-needed routine maintenance, and Kotzendorfer usually guides workmen about the deserted swathes of the developing.

The hotel has survived a number of existential crises in the past and during the global economic

The hotel has survived a variety of existential crises in the earlier, and even went bankrupt for the duration of the worldwide economic crisis in 1934. (Image: AFP/Alex Halada)


In accordance to proprietor and running director Matthias Winkler, the Sacher is the final five-star lodge in Vienna that is nonetheless in spouse and children palms.

It has survived a range of existential crises in the earlier, and even went bankrupt throughout the international economic crisis in 1934.

“We’ve absent as a result of a lot of trials due to the fact the development of the brand, and our family members is continue to setting up for the extended term”, mentioned Winkler, who took about the lodge from his mother-in-regulation in 2015.

The recent coronavirus-induced economic downturn is also using a hefty toll.

International travellers generally account for extra than 90 for each cent of the hotel’s yearly 23,000 right away stays, with rooms costing anything among €400 and €2,300 (US$480 to US$2,700) for each evening in the low season.

Having said that, with the virus lockdowns, that source of money has now been all but wiped out.

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Sacher’s cakes, which are shipped and offered across the entire world, are aiding to maintain the brand name alive.

Despite the fact that competition in the upscale lodge marketplace can be ruthless, and global brand names have more substantial financial assets, Winkler thinks that currently being loved ones-run is turning out to be an benefit all through the pandemic.

“Below, choices are manufactured at a spouse and children assembly, without the need of using orders from abroad,” he explained.

Vienna's Hotel Sacher is determined not to let fans of its world-famous chocolate cake go

Vienna’s Resort Sacher is determined not to enable followers of its globe-well-known chocolate cake go hungry. (Photo: AFP/Alex Halada)


The Resort Sacher and the Sacher torte have a extensive historical past.

A young pastry chef named Franz Sacher arrived up with the recipe in 1832, hoping it would become all the rage at the Habsburg’s imperial court.

The substances were whipped product, a large amount of cocoa, jam to insert moisture and a prosperous layer of chocolate frosting.

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Sacher’s son, Eduard, opened the lodge in Vienna’s first district 44 decades afterwards, but it was really only following Eduard’s loss of life in 1892 that the hotel relished its glamorous heyday underneath the administration of Eduard’s widow, Anna Sacher.

As a single of the very first women of all ages to be authorized to own and run a organization, the visionary matriarch turn into nicely regarded for her wit.

The city’s high society normally gathers for a supper in the Sacher ahead of the renowned Opera Ball – but this year’s celebration has fallen victim to the pandemic.

“A section of the history of Austria rests in our arms,” said the hotel’s deputy director, Doris Schwarz.

“Extra than at any time, it is a concern of being up to the process,” she claimed, standing underneath an imposing portrait of Anna Sacher, who has a major cigar in her hand and two bulldogs at her feet.

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