IHG Inns & Resorts launches new Luxurious & Way of living collection brand

Resort X, Brisbane, Australia

Vignette Collection will become the sixth addition to IHG’s model portfolio in the earlier four years, getting it to 17 in total throughout approximately 6,000 accommodations in additional than 100 international locations.

IHG Inns & Resorts has nowadays introduced Vignette Collection as its new Luxury & Lifestyle brand name, with motels in Australia and Thailand the to start with to sign up for the assortment.

Vignette Assortment turns into the sixth addition to IHG’s brand portfolio in the past 4 decades, using it to 17 in whole across nearly 6,000 accommodations in far more than 100 international locations. The Assortment further more enriches IHG’s rapid-increasing Luxurious & Way of life present for each leisure and business travellers.

IHG’s Vignette Collection will give proprietors of world-class independent accommodations the option to keep their unique identification whilst benefitting from our world wide scale, Luxury & Lifestyle knowledge, and powerful IHG Rewards loyalty programme. These exceptional houses in sought-just after urban and vacation resort locations will accelerate IHG’s advancement and fulfill an raising appetite from travellers for 1-of-a-form stays.

Keith Barr, CEO, IHG Lodges & Resorts, commented: “Our new Vignette Collection provides IHG a powerful way to welcome world-course unbiased lodges into our brand household, combining every single property’s distinctive id with the electric power of our world wide scale. As our initial resorts in Australia and Thailand equally showcase, each and every house is as one of a kind as the next, and all will be endorsed by IHG’s reliable track record for quality.

“We’ve been strategic with the enhancements we’ve made to our Luxury & Way of life portfolio in new many years, which at more than 400 inns and 100,000 rooms is the second biggest in the business. We’ve created on the heritage and world wide accomplishment of our InterContinental brand name, with the immediate global growth of Kimpton and Resort Indigo, and acquisitions of 6 Senses and Regent. We be expecting to draw in much more than 100 Vignette Assortment inns in 10 many years, and the brand will be crucial to offering our ambition of marketplace-main internet rooms growth.”

Amongst the very first inns to be part of IHG’s Vignette Collection will be Hotel X, a 5-star lodge, dining and life-style spot in the centre of Brisbane’s Fortitude Valley, Australia. Resort X’s distinct style and magnificent services celebrate this iconic Brisbane neighbourhood by means of extremely-awesome artwork, Avant Garde lights and fantastic views of the cityscape.

Thailand’s vivid Pattaya Aquatique resort will also be one of the initial accommodations to join the Vignette Selection. Operating in collaboration with Thailand’s main built-in life-style actual estate team, Asset Environment Company General public Firm Limited (AWC), the resort is primarily based in Pattaya’s Aquatique district, the city’s 1st iconic life-style place. 

Mrs Wallapa Traisorat, CEO and President, AWC, commented: “AWC feels honoured to be the initially husband or wife in Asia and just one of the 1st globally to launch a lodge below IHG Motels & Resorts’ new Vignette Assortment. With the backing of IHG’s world wide methods and assist, we are self-confident that our distinctive resort, located in the vibrant and energetic beachfront location of Pattaya, The Aquatique, will enchantment to all travellers trying to get inspirational and outstanding ordeals.” 

Meet Vignette Selection

No matter if it is a city haven, sunshine-kissed resort, or beyond, IHG’s Vignette Collection will present a person-of-a-form stays, with every lodge serving up a distinctive provider fashion and character.

Entrepreneurs of impartial resorts and smaller chains are ever more captivated to the option to profit from the scale, skills and investment decision of a world-wide hotel brand name chief, these as IHG. People becoming a member of IHG’s Vignette Assortment will obtain speedy obtain to globe course earnings shipping and delivery and visitor reservation programs, Luxury & Way of life abilities, our highly effective IHG Benefits loyalty programme, and procurement discounts. All of this will occur with out high upfront expenses and each and every resort will keep its exclusive identity.

Together with the sizeable operator gains, Vignette Collection will meet up with the requires of travellers trying to get enjoyable independent remain activities, and provide a bigger selection of fantastic destinations to receive and burn up loyalty factors. Nowhere is this extra sought right after than in Luxury & Life style, the place the desire for unique experiences and exclusive support is long lasting.

Seamless conversions of significant-high quality, distinctive impartial luxurious and lifestyle inns and small portfolios will further quick-monitor IHG’s expansion in a market place really worth much more than $100 billion, and in which much more than 1.5 million rooms globally are currently impartial. In excess of the following 10 a long time, IHG expects Vignette Selection to appeal to more than 100 attributes globally.

Luxury meets goal

As element of IHG’s very long-term Journey to Tomorrow responsible business enterprise strategies, we are fully commited to caring for our persons, communities and earth. Vignette Assortment will embrace this – IHG will operate with owners and lodge groups to interact with initiatives of their selecting, as section of a shared eyesight to build brighter futures for people today in the communities in which we function. Inns will also have the prospect to positively effect nearby youth empowerment teams by means of devoted techniques-setting up resources, on-website situations, and volunteering. This will more add to IHG’s long-phrase motivation to increasing the lives of 30 million people today in communities around the planet by 2030.