EDG Layout appoints hospitality industry powerhouse Robert Shen to spearhead their up coming chapter in Asia

Robert will be getting over the reins from Michael Goodman, who is leaving to pursue his very long-held passion in F&B development and possession.

Singapore – Award-winning system, branding and design and style firm EDG Design and style has appointed Robert Shen as Running Director and Associate to bolster their senior leadership crew in Singapore. As a qualified architect, Robert has over 25 yrs of structure, management and business enhancement working experience throughout luxurious and boutique hospitality, F&B, household and retail sectors. Robert has labored with hundreds of proprietors and developers about the earth and provides intensive worldwide working experience to the EDG staff. Obtaining designed reliable and trusted partnerships with primary hotel makes this kind of as Hilton, Hyatt, Accor, Marriott, IHG, Four Seasons and Shangri-La, as very well as impartial operators which includes Metropolis of Goals, Sands and Armani Lodges, Robert’s affinity for strategic considering and enterprise acumen, coupled with his refreshing Californian strategy, places him in the suitable place to lead EDG Style and design into its next chapter. Robert will be having in excess of the reins from Michael Goodman, who is leaving to pursue his very long-held enthusiasm in F&B enhancement and possession.
Doing the job alongside Rob is EDG’s senior leadership team, comprised of Principal and Imaginative Director Piya Thamachariyawat, Design and style Director Simon McDonald, and Senior Inventive Strategist Sam Sheldon. Recognised for her ground breaking and richly layered, emotive layouts, Piya has been with the enterprise for around 20 several years and manages the conceptual way for all initiatives. Sam heads up EDG’s in-house branding and technique studio, Catalyst, and as a professionally properly trained chef and previous hospitality analyst with HVS, he brings together quantitative, investigation-dependent examination with inventive, strategic arranging to offer modern, market-pushed F&B remedies. EDG’s mix of strategic concepts and branding, coupled with their signature of bespoke, narrative-driven interiors has resulted in many awards and accolades, most a short while ago with the openings of The Chinese Countrywide in Jakarta and Firangi Superstar in Singapore.

“I’m fired up to be a part of this studio of amazing, resourceful expertise,” claims Shen, “The team at all stages are exceptionally collaborative, passionate, and quirky – in a excellent way – which tends to make for terrific team chemistry and prosperous initiatives. I’m looking forward to collaborating with our proprietors, operators and associates as we continue on building exclusive F&B and hospitality jobs around Asia and beyond.”